Nitrex is pleased to have been selected for the “American Dream” series airing on Bloomberg and Amazon Prime. The feature showcases the company as an industry pioneer who has led with innovation and hard work to become a leader in the surface treatment industry.
 
The success and growth of the company are due to the dedication of every team member and their commitment to continuous innovation that support customer needs, care and satisfaction. On a daily basis, Nitrex aims at putting its employees at the center of its priorities and customers at the heart of what they do.
 
“Today, we have concrete indications that our efforts are bearing fruit. At Nitrex, our key drivers have always been to listen to the ideas and needs of our employees as well as our commitment to bring the best technologies and solutions to market and customers. We strongly believe that when we bring our people together focused on a common goal and purpose of being at the forefront of excellence and innovation, we can achieve great things together”, said Jean-François Cloutier, Chief Executive Officer of Nitrex.
 
He goes on to say: “As CEOs, we need to understand what we are doing and have empathy for our people. I believe strongly in servant leadership and you need to find good people that will support your company to get to success. Stay humble, listen to people, and surround yourself with people that are even stronger than you are!”
 
The company started 38 years ago with the idea to use software to precisely control the parameters of heat-treating. Today, with a global presence in North America, Europe and Asia,  Nitrex is at the forefront of some of the most advanced surface treatment solutions that meet increasingly stringent requirements.
 
Tom Cooper, VP of Business Development Heat Treating Services finishes: “There are lots of challenges in today’s world, but we enjoy the opportunity to overcome these challenges.”
 
Watch the video to learn about the company, the employees who make successes possible, and why Nitrex is committed to continuing its efforts and work to ensure that its customers’ needs are always met!